La F.C. Lugano SA ha individuato nel cuore della Città di Lugano il luogo adatto all’AIL Arena Experience Center, moderni e accoglienti spazi dedicati allo stadio che ospiterà i Bianconeri a partire dalla stagione 2026/27.
L’AIL Arena Experience Center aprirà i battenti martedì 3 giugno 2025 nello stabile di quattro piani (compreso il piano terra) sito in Piazza Cioccaro 3 a Lugano. Il progetto prevede una durata fino al 31 luglio 2026, quando l’AIL Arena sarà operativa a tutti gli effetti.
The AIL Arena Experience Center will serve as a springboard for many initiatives aimed at promoting the club's activities and as a bridge ahead of the inauguration of the AIL Arena, scheduled for the end of May 2026, whose "interior" will also be unveiled through the use of state-of-the-art interactive content designed to enter the atmosphere of FC Lugano's new home.
Through the AIL Arena Experience Center, FC Lugano aims to engage and excite fans, sponsors, and partners, offering them a firsthand look at Hospitality packages and season ticket options, along with a preview of the AIL Arena’s seating and areas.
Inside the AIL Arena Experience Center, visitors will find a welcome and reception area with ticketing services, a chance to try out actual stadium seats for comfort, Hospitality areas and a selection of official merchandise.
Martin Blaser: ‘un tassello fondamentale’
Martin Blaser, Vice Chairman and Delegate of the Board of Directors of F.C. Lugano SA: "For us, the Experience Center represents another key step on the path to the inauguration of the AIL Arena, scheduled for the end of May 2026. We are convinced that this initiative will offer all interested parties the opportunity to get closer to the reality of the new stadium and to inform themselves about the related proposals. I would like to take this opportunity to sincerely thank all the contributors who have dedicated their efforts to this project over the past two years. Today I am very happy that, thanks to the many careful evaluations conducted over the past two years, we were able to find these spaces in a prime location in the heart of the city of Lugano."
